Korian group transforms, with a new identity inspired by its corporate project, In caring hands

By 2030, in less than one generation, the ratio of seniors to workers in Europe will decline from 1 senior for 3 workers to 1 senior for 2 workers. These seniors
will need greater care and more attention than the generations that preceded them.
The human, economic and societal challenge is therefore immense, and still requires further mobilisation, reinforced skills, and new facilities and services.
In this context, the Korian brand is reinventing itself.
Korian has become the leading European Care and Support Services Group for elderly and fragile people. The Group now incorporates a diversified offer and solutions appropriate to every need in each of the living areas in which it operates, with new business lines including home support, outpatient services, assisted living facilities and co-living facilities.
In order to promote and support its In caring hands corporate project, launched in September 2019, the Korian group is changing its visual identity and putting in place a brand architecture that reflects its European development and diversification strategy. The design agency Saguez & Partners worked with the Group as it reflected on and developed its brand strategy.